House of Dana Perfume c. 1932

The Vintage Perfume Studies were launched with a trilogy of fragrances by Jean Carles for Dana.

The House of Dana, inspired by Danaë the Greek Goddess of Music and Poetry, was founded by Javier Serra in Barcelona Spain, in 1932. Prior to launching the brand, Serra had been an executive at the perfume house Myrurgia. Serra enlisted Jean Carles to create a perfume, "a prostitute would wear," to launch his new company and Tabu, "the forbidden perfume," was born. An ambery animalic, with patchouli, vetiver, citrus, spices, musk and civet. The bold perfume was a huge success.
Decorative emblem with a stylized face on a red background for House Of Dana Perfume
Above is the logo from the House of Dana (author's collection).

Tabu was early in the prolific career of the legendary French perfumer Jean Carles (Jan 12, 1882—Jul 8, 1966). He continued to compose for the House of Dana for decades. Remarkably, after losing his sense of smell, Jean Carles relied on his son's nose to evaluate the fragrances he created from memory. In addition to Tabu, Ambush, Canoe, Emir, Platine, and 20 Carats were notable fragrances in Carle's portfolio. 
Coffret of Dana perfumes by Jean Carles
Vintage Coffret from the House of Dana c. 1950s—1960s (author's collection).

Vintage bottle of Dana Emir & Reproduction
Mini bottle of Emir from the coffret with a modern reproduction (author's collection).
Please note: the reproduction is based on a formula provided by Fraterworks intended to recreate Emir Extrait c. 1934 and is no way associated with the House of Dana.


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